Branding and Packaging

Emug, a delightful ice cream brand, initiated a strategic brand refresh to enhance its reach in both urban and rural India. The logo, marrying simplicity and playfulness, cleverly incorporates circles to symbolize luscious scoops of ice cream.

Executing an extensive package design overhaul, I maintained alignment with the brand’s aesthetic, ensuring a cohesive visual identity. This aesthetic continuity extends seamlessly into various communication channels, encompassing menu design, vehicle branding, and other touchpoints, creating a harmonious and visually appealing brand experience