Sabroso: Brand Identity

Sabroso, a flourishing bakery chain, embarked on a pivotal brand identity transformation, addressing its outdated aesthetic. Employing a vibrant and scripted typeface infuses the design with a delightful and playful essence. The carefully selected colors harmonize seamlessly with the typeface and logo, ensuring cohesiveness. While staying true to the original logo to maintain brand recognition, the refresh injects a fresh vibe, breathing new life and dynamic energy into the Sabroso brand.